Attachment rate refers to how often customers purchase additional products alongside a primary item. In retail, it’s often used to measure success in upselling or cross-selling.
Example
If you sell 100 bags of food and 40 of those customers also buy a supplement or treat, your attachment rate is 40%.
Why it matters
A high attachment rate can signal strong customer trust, knowledgeable staff, and good merchandising. It boosts revenue without needing more foot traffic.
Tip: Track attachment rates by category (e.g., toys with collars, chews with food). Celebrate when team members help customers discover something genuinely useful!