Course 1: Sales & Service Training: Essentials for Pet Retail Success

About Course

This course is your foundation for working in a premium pet retail environment. It combines practical skills, product knowledge, and customer service insights drawn from years of experience running successful independent stores.

You’ll learn how to confidently assist customers, recommend the right food, and understand what sets premium products apart from mass-market options. You’ll also explore everyday store operations, teamwork, values, and what it means to create a truly memorable experience for pet lovers and their companions.

Whether you’re new to the industry or want to sharpen your skills, this course gives you the tools to thrive.

How to deliver confident, caring, and knowledgeable customer service in a premium pet retail setting
The key values that shape great teamwork and a positive store culture
What makes a premium pet supply store different from mass-market competitors
How to build trust with pet owners and guide them toward the right products
Practical examples of how to respond to customer needs, questions, and concerns
The habits and behaviors that create a memorable shopping experience

Course Content

Topic 1: Our Values & What Great Service Means
Discover what sets premium retail apart, and how care, curiosity, and professionalism create a great customer experience.

Lesson 1: Welcome to bloom /loop
Lesson 2: What Makes Us Different
Lesson 3: Living Our Values Every Day
Lesson 4: What Great Service Really Looks Like
Lesson 5: Spatial Awareness—Your First Skill in the Store
Culture and Core Values

Topic 2: Nutrition Basics & What’s in the Bag
Learn the basics of dog and cat nutrition, how food works, and how to guide customers without being a nutritionist.

Topic 3: Food Allergies, Sensitivities & Solutions
Recognize signs of food allergies and help pet owners navigate limited ingredient diets and smart food choices.

Topic 4: Feeding Challenges—Real-Life Tips That Help
Support customers facing picky eating, portion issues, or digestive upsets with practical, real-world advice.

Topic 5: Store Safety & Cleanliness—Everyone’s Job
Understand how to stay safe, keep the store clean, and respond confidently to accidents or emergencies.

Topic 6: Team Culture & Doing the Job Well
Build strong habits, help the team thrive, and learn how retail experience can shape your future success.

Topic 7: Customer Conversations—Clarity, Care & Confidence
Master the art of asking the right questions, giving honest advice, and guiding without overstepping.

Topic 8: Knowing When to Ask for Help
Know when to ask for help, when to refer to a vet, and how to handle sensitive or emotional situations.

Topic 9: Final Thoughts & Why This Work Matters
A message of encouragement and purpose—why your role matters, and how to grow through this work.

Add this certificate to your resume to demonstrate your skills and increase your chances of getting noticed.

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About Course

What Will You Learn?

Course Content

Topic 1: Our Values & What Great Service Means Discover what sets premium retail apart, and how care, curiosity, and professionalism create a great customer experience.

Lesson 1: Welcome to bloom /loop

Lesson 2: What Makes Us Different

Lesson 3: Living Our Values Every Day

Lesson 4: What Great Service Really Looks Like

Lesson 5: Spatial Awareness—Your First Skill in the Store

Culture and Core Values

Topic 2: Nutrition Basics & What’s in the Bag Learn the basics of dog and cat nutrition, how food works, and how to guide customers without being a nutritionist.

Lesson 1: What Is Pet Food, Really?

Lesson 2: How to Read Pet Food Labels with Confidence

Lesson 3: What Makes a Product Premium

Food Formats, Labels & Value

Topic 3: Food Allergies, Sensitivities & Solutions Recognize signs of food allergies and help pet owners navigate limited ingredient diets and smart food choices.

Lesson 1: Understanding Allergies

Lesson 2: How to Try an Elimination Diet

Lesson 3: What to Watch Out For: Real-Life Allergy Cases

Understanding Allergies

Topic 4: Feeding Challenges—Real-Life Tips That Help Support customers facing picky eating, portion issues, or digestive upsets with practical, real-world advice.

Lesson 1: Feeding the Right Amount—Why It’s So Important

Lesson 2: Talking About Weight—Gently & Effectively

Lesson 3: Picky Eaters—And the Humans Who Love Them

Lesson 4: Stool Quality, Digestive Upset & What to Watch For

Everyday Feeding Challenges

Topic 5: Store Safety & Cleanliness—Everyone’s Job Understand how to stay safe, keep the store clean, and respond confidently to accidents or emergencies.

Lesson 1: How to Work Safely, Efficiently & Responsibly

Lesson 2: Cleanliness, Smell, and First Impressions

Cleanliness & First Impressions

Topic 6: Team Culture & Doing the Job Well Build strong habits, help the team thrive, and learn how retail experience can shape your future success.

Lesson 1: How to Be a Great Teammate (and Why It Matters)

Lesson 2: Working Together – Communication, Boundaries & Trust

Store Safety & Smart Routines

Topic 7: Customer Conversations—Clarity, Care & Confidence Master the art of asking the right questions, giving honest advice, and guiding without overstepping.

Lesson 1: How to Ask Smart, Helpful Questions

Lesson 2: Picking Up on Clues Customers Don’t Say

Lesson 3: Know Your Role—and Why That’s a Good Thing

Lesson 4: What to Say When You Don’t Know

Customer Conversations—What Did You Catch?

Topic 8: Knowing When to Ask for Help Know when to ask for help, when to refer to a vet, and how to handle sensitive or emotional situations.

Lesson 1: When to Bring in a Manager or Teammate

Lesson 2: Helping Customers When It’s Beyond Our Scope

Lesson 3: Tough Conversations: Stay Cool, Stay Kind

When to Escalate or Ask for Help

Topic 9: Final Thoughts & Why This Work Matters A message of encouragement and purpose—why your role matters, and how to grow through this work.

You Matter More Than You Know

Earn a certificate