Course 5: Before You Open: Vision, Values & What You’re Really Getting Into -

About Course

This course helps you explore what really matters before opening a pet business.

It covers vision, values, lifestyle alignment, financial planning, customer fit, and long-term sustainability. Instead of focusing on products or strategy, it helps you shape a business that reflects who you are and what you truly want. By the end, you’ll have a clearer sense of direction—and the confidence to move forward with intention.

How Long Will It Take?

This is a reflective, mindset-focused course designed to meet you at the very beginning of your journey. It rewards honesty, curiosity, and self-awareness.

Reading only: ~1–1.5 hours
Reading + Workbook reflection: ~2–3 hours
Reading + Workbook + Optional Want to Try tasks: ~4–5 hours total, or more depending on depth

Take your time. This is about getting it right before you even begin.

How to define your real motivation for starting a pet business
How your personal values shape business decisions and customer experience
What success can look like—and how to plan for growth, stability, or exit
How to build a business that supports your lifestyle, not controls it
Why money conversations matter and how to plan for sustainability
How to choose a location based on people, not just price or visibility
How to separate your identity from your business without losing heart
What emotional and practical signs to watch for before burnout
How to start with structure and strategy, not just passion

Course Content

Before You Open: Vision, Values & What You’re Really Getting Into

first loop: Welcome
loop 1: What’s Driving You?
loop 2: Values Before Vision
loop 3: What’s the Long Game?
loop 4: The Life You Want—and Don’t Want
loop 5: Money Talk—Early and Often
loop 6: Location, Demographics & Market Fit
loop 7: What Will Make You Quit?
bonus loop: Riding the Waves–Trends That Will Shape Your Business
final loop: From Dream to Draft

Student Ratings & Reviews

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About Course

How Long Will It Take?

What Will You Learn?

Course Content

Before You Open: Vision, Values & What You’re Really Getting Into

first loop: Welcome

loop 1: What’s Driving You?

loop 2: Values Before Vision

loop 3: What’s the Long Game?

loop 4: The Life You Want—and Don’t Want

loop 5: Money Talk—Early and Often

loop 6: Location, Demographics & Market Fit

loop 7: What Will Make You Quit?

bonus loop: Riding the Waves–Trends That Will Shape Your Business

final loop: From Dream to Draft

Student Ratings & Reviews