Course 5: Before You Open: Vision, Values & What You’re Really Getting Into

Categories: Business owners

About Course

This course helps you explore what really matters before opening a pet business.

It covers vision, values, lifestyle alignment, financial planning, customer fit, and long-term sustainability. Instead of focusing on products or strategy, it helps you shape a business that reflects who you are and what you truly want. By the end, you’ll have a clearer sense of direction—and the confidence to move forward with intention.

How Long Will It Take?

This is a reflective, mindset-focused course designed to meet you at the very beginning of your journey. It rewards honesty, curiosity, and self-awareness.

  • Reading only: ~1–1.5 hours
  • Reading + Workbook reflection: ~2–3 hours
  • Reading + Workbook + Optional Want to Try tasks: ~4–5 hours total, or more depending on depth

Take your time. This is about getting it right before you even begin.

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Course Content

Before You Open: Vision, Values & What You’re Really Getting Into

  • first loop: Welcome
  • loop 1: What’s Driving You?
  • loop 2: Values Before Vision
  • loop 3: What’s the Long Game?
  • loop 4: The Life You Want—and Don’t Want
  • loop 5: Money Talk—Early and Often
  • loop 6: Location, Demographics & Market Fit
  • loop 7: What Will Make You Quit?
  • bonus loop: Riding the Waves—Trends That Will Shape Your Business
  • final loop: From Dream to Draft
  • Share Your Feedback

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