Course 6: Retail Profit Mastery: Serious Numbers, Easy Talk

About Course

Running a store is more than selling great products—it’s about understanding what makes the business work. This course helps independent retailers get confident with numbers, manage expenses with intention, and turn profit into long-term freedom.

You won’t find abstract theory here. Just clear explanations, real formulas, and practical tools to help you:

  • Understand gross margin, markup, and pricing strategy
  • Control overhead without cutting corners
  • Manage inventory for health and cash flow
  • Plan for taxes, growth, and sustainability
  • Use discounts without hurting your brand
  • Turn profit into progress—on your terms

Whether you’re just starting or looking to level up, this course will help you make better decisions, avoid common pitfalls, and build a business that works for you—not the other way around.

This course includes two downloadable Excel files, each with multiple templates designed to support key lessons and help you apply what you’ve learned.

How Long Will It Take?

This is a practical, action-oriented course focused on real numbers, smart decisions, and long-term success. It’s designed for busy store owners and managers who want to understand profit—not just chase sales.

  • Reading only: ~2.5–3 hours
  • Reading + Worksheets: ~4–5 hours
  • Reading + Worksheets + Optional Want to Try tasks: ~6–8 hours total, or more depending on store size and depth of analysis

You can go fast or slow—but don’t skip the thinking. This course isn’t just information—it’s transformation.

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What Will You Learn?

  • How to calculate and understand gross profit, margin, and markup
  • The difference between fixed, variable, and semi-fixed expenses
  • How to set realistic break-even goals based on real costs
  • Why paying yourself properly matters—and how to do it
  • How to plan for taxes, upgrades, and owner compensation
  • The role of inventory efficiency in profitability and cash flow
  • How to identify top-performing products and trim the rest
  • Smart ways to use discounts without damaging your brand
  • How to manage cash flow, reserves, and spending priorities
  • When and how to use credit or debt to your advantage
  • Why averages and competitor numbers can mislead—and what to focus on instead
  • How to match profit decisions with your stage of business
  • Tools and habits to monitor your business health consistently

Course Content

Topic 1: What Profit Really Is

  • Introduction: Why This Course Matters
  • Lesson 1: Profit Isn’t Dirty—It’s the Whole Point
  • Lesson 2: How Much Profit Is Good? (And Why It Matters)
  • Lesson 3: Making More without Selling More: The Net Profit Levers

Lever 1: Gross Profit—Make More per Sale

Lever 2: Inventory Efficiency—Free Up Cash

Lever 3: Operating Expenses—Spend Smarter

Topic 2: Planning & Profit in Practice: Understanding the Big Picture

Topic 3: Planning & Profit in Practice: Planning & Forecasting

Topic 4: Wrapping Up & Moving Forward

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